general design
Apr 092 min read

3 Design Theories by Leading Pioneers of the Industry!

written by

Bhoomika HS

As designers, our knowledge of the fundamentals of design has been majorly focused on its elements and principles. But many pioneers of the industry have had their share of design concepts and ideologies.

Multiple designers over the years have formulated and experimented with various such topics as they venture and try to discover the unknown.

Let us discuss 3 such industry leaders who chose to step out of the ordinary and defined their own take on the design process.

1. Gestalt theory

Gestalt psychological theory is a school of psychology that emerged in the 20th century. This theory tries to define the laws and principles of human perception that describe patterns, a grouping of similar objects or entities, or to understand how simply how to perceive complex objects and images.

Some of the laws stated in this theory are:

  • Law of similarity
  • Law of continuity
  • Law of closure
  • Proximity
  • Figure and ground  

Source: ManyPixels

2. Maslow’s Hierarchy

Maslow’s psychological hierarchy theory explains the hierarchal order where it defines the pyramidal 5 stage model that defines the basic needs of man.

The 5 needs that are defined by Maslow are as follows:

  • Biological and physiological 
  • Safety 
  • Love and belongingness 
  • Esteem
  • Self-actualization       

Source: ThoughtCo.

3. Irwin Altman's theory

Irwin Altman was a social psychologist and he defined 4 behavioral theories based on how people used the environment to shape social interactions.

The 4 behavioral concepts are as follows:

  • Privacy
  • Territoriality
  • Crowding
  • Personal space  

Source: SlidePlayer

These are just a few examples, while there are many more who have had such major contributions to the design field! 

Bhoomika HS

Bhoomika HS

This article has been written by Bhoomika HS, team Kaarwan. She is on a journey to find her voice, through her writing and inner joys!